On-demand printing supplier capacity has increased significantly in recent
years, in addition to have more advanced printing equipment, they can provide
customers with services have become more abundant. In addition to the ordinary
black and white and color templates, they can also at a lower cost to produce
different number of color hardcover book.
Through the use of electronic data
interchange (EDI) orders and billing systems, on-demand printing enterprises can
simplify the process of customers and cooperation, and can according to
customer's requirement would be personalized products to clients.
The current
economic environment and technology changes prompted the publishing industry to
speed up the acceptance rate of on-demand printing patterns. With fewer long
printing order, press should aware to invest in new media and digital
transmission technology.
Most on-demand printing service providers are
according to the different business model to provide service for the customer.
In general there are three main kinds, respectively is: according to the order
of printing, the short version of the drop shipping and the short version
printing. Compared with the traditional offset printing, the business model
surface look more expensive, but as long as the understanding that you will be
able to find it with the benefits. The most important thing is to see how you
measure the real cost and value of each service.
No matter what kind of
business model, the customer must provide meet certain standards of digital
files for printing. According to the different business model, these live a boot
cost will by providing on-demand printing printing enterprise all or part of the
service.
According to the order of printing is by far the most powerful at
the same time also is one of the most flexible business model, but not all of
the print service providers can provide the service. Using the business model of
printing service providers to offer clients an arbitrary number of printing
services, ranging from one to several hundred, but also is responsible for
printing the finished product to the terminal consumers. Customers can order
automatically by the electronic data interchange system and ordered products
printing enterprise to ensure that consumers will not out of stock.
In a
short version of the drop shipping business mode, the printing service providers
tend to live a short version of the 1500, and will ship it to the distributor or
wholesaler.
In a short version of the printing business mode, printing
service supply chamber of commerce in 1000 ~ 1500 short version live, and to the
customer's warehouse.
Business model characteristics
According to the
order of printing service categories of business models, the most widely and
most popular with publishing enterprises. The current state of the economy and
the people of electronic media, make the business model has become more
attractive. Because the customer does not need to develop a plan of printing,
don't have to worry about the backlog of inventory, even will not be lost
because of shortage of the order. Considering the inventory, packaging,
shipping, rework, and other costs, according to the order of printing cost is
not higher than the traditional offset printing. In addition, the current
printing enterprise in rotary offset press printed on the long version live
profit space, generally between 1% ~ 2%, and the short version of the profit
space of digital printing can reach 30% ~ 40%.
For those who have not set up
branches in all parts of the world's international publishers, the short version
of drop shipping is a very good choice. Press the world bank, for example, they
mainly through distributors and other agents to his published works are sold to
all over the world. If you're in the Sahara desert in Africa published a book,
the reader can be in the nearest place for on-demand printing, it can save a lot
of cost. At present, in Asia, Africa and other countries new print-on-demand
enterprises are promoting this kind of business model. Like to order printing
mode, this kind of business model for printing enterprise profit margins are far
higher than that of rotary offset printing long version, and more likely to be
accepted by the press.
Short version printing business model with a short
version of the drop shipping are very similar, the only difference is that its
finished goods to be sent to the printing press in the warehouse, and the
publishing house is responsible for the distribution. This kind of business
model has the advantage of high efficiency, as long as the production process
smoothly and digital documents conform to the requirements, can replenish
inventories at faster than traditional printing speed.
The current
development direction
The current print-on-demand three kinds of different
business models. Some publishers have adopted pure on-demand printing mode and
warehousing, stripped of their traditional business. Some publishers are
considering to reduce the size of the product classification, in order to reduce
the cost and risk, improve the print listed speed. Also some press considering
to introduce their own digital printing equipment, because after all, digital
printing can reach 30% ~ 40% profit space, and use your own equipment to print
more cost can be saved in the future.
Especially according to the order of
printing mode, can minimize the investment risk, eliminate complex amount
estimation and printing planning work, and the customer only need to pay out of
that part of the actual sales of the product inventory costs. This can greatly
reduce the risk of loss due to shortage of orders.
Provide consumers with the
content they need is the one of the main trend of the publishing industry. All
publishing companies should make an effort to understand the needs of customers,
and through some may cause printing demand but will not affect the content value
of new media transfer their products to the customer. As a result, they have to
find ways to reduce the cost of traditional publishing model, and the limited
funds to the more valuable content in the process of development. (Gold Printing Group)
Book Printing
Printing in China
Notebooks Printing
Printing in China
No comments:
Post a Comment