Thursday, October 16, 2014

Look from the German printing enterprise people-oriented

Longyin Group found a particularly interesting phenomenon: China's printing customers especially like double coated CTP plate, this is mainly because many printing companies will do with the UV printing, so the high seal force has been our main selling point to Chinese customers to promote the CTP plate.But in the face of overseas customers, the key product promotion is changed, plate-making, less energy consumption, green recycling is customer focus.
This is very significant difference, when go to visit a German printing had very good explanation.The printing enterprise's main business is the commercial printing, such as printing supermarket flyers, posters, business manuals, etc.Two printing press, plus a simple post-press equipment, why don't we ask the boss on the hot stamping, die cutting, laminating equipment, such as the boss's answer is simple: supermarket flyers printed matter, see may be completed its function mission, why do so complicated?Indeed, is rapidly running supermarket posters made by secondary recovery of recycled paper is very thin, only with accurate color printing text, image is clear.
Lung print also noticed that the printing enterprise whole workshop is mostly automatic equipment, so the workers were very small, even simple shaking, paper and move the "hard work" is done by a special electric equipment, employees only need to stand beside the button.Listen to fellow German colleagues say, artificial cost is very high in Germany, such as handling of physical labor, can do with machinery must be mechanically.As a very interesting phenomenon, that is no moving company, Germany because to hire a person to carry furniture, the cost may be higher than the value of the furniture itself.This "lazy" is, in fact also reflects the respect for the people and to the attention of the safety in production.
Germany printing enterprise workshop are generally very clean, no smell, prepress most USES is free to deal with environmental protection plate, such as paper and all the hair have closed vacuum recycling pipeline for automatic packaging recycling.The printing factory boss explained, and the government for printing enterprises have very strict requirements of environmental protection, and more is for workers' health and the environment management, any unhealthy factors will be drawn huge ticket, think in terms of cost, using environmental protection material, strengthen the waste liquid waste recycling is cost-effective.
Above these, for the present domestic many printing enterprise is unable to do it.First, if not add some new technology in the commercial printing, the client will feel humble, printing companies also think the price can not sell, UV, light oil, die-cutting, best all piled up, the paper also should choose bright coated paper, even if the print is the streets distributing flyers.
At the same time, some printing without being aware of the importance of the production environment.As an example, printing enterprise to buy German imports folding machine, one of the parts - enclosures, used to cut off the noise may be produced in the production of folding machine, the local market in Germany is standard, but in the Chinese market has become optional, although the price of 10000 yuan compared with the device itself is not expensive, but most of the printing enterprises in China are not choice.
Europe and the United States today is the future of China.So in the European and American markets has emerged following the phenomenon - because of high labor costs, all switch to automatic equipment;For staff welfare strictly, must choose and buy higher safety equipment and consumables;Because for the environment protection regulation, must choose recycled or pollution-free production form and materials.In the Chinese market, I believe that rely on administrative institutions to promote and market the dual effects of "invisible hand", printed form is destined to be completely change, and predictable time will not be too long.
China Book Printing

Wednesday, October 8, 2014

American business printing prices will continue to fall

Recently, two printing enterprise, while the companies in the United States (R.R.D onnelley) and the Cape Cod by company (Quad/Graphics) respectively in their annual report to the commercial printing industry current challenges are summarized, and puts forward his own decline in demand for market response.
When the company in the annual report, the market competition and overcapacity will continue to traditional printing orders and contract renewal bring huge pressure on prices.This means that the utilization ratio of the printer and shrinking market demand is bound to lead to print a drop in prices.Similarly, as the second largest printing enterprise cape graphic company also pointed out in his annual report, the economic crisis led to the decline of the market demand of printing industry created serious excess capacity, and printing prices downward pressure continues to increase.
Facing the changing market and severe challenges, when he and cape graphic company chose to enhance their own strength through m&a.While the acquisition of the unified printing company (Consolidated Graphics), while in the last year bought the cape graphic vitesse (Vertis) holding company, and successfully extended its scope of business in the United States.
The two companies targets include not only the competition, but also includes the print media suppliers, such as translation service company and purchasing point panel manufacturers, etc.When the company said, was the cause of their acquisition of such companies want to "maximize meet the communication needs of customers".In other words, the printing needs of customers may fall, but they still need to communicate, so the printing enterprise to strive to become a comprehensive communication service providers, rather than just printing service provider.
Only this time, the two companies change ever released after the business tax revenue practice, for the first time in the annual report to the company facing difficulties are analyzed.In addition to the already widespread consensus overcapacity and falling prices, these two printing giant also summarizes the commercial printing industry faces the other four challenge - postage up menacing, digital technology, print marketing materials to reduce, and the rise of management of printing enterprises.
China Book Printing