Order due to the printing volume growth is reduced, the centralized trend is obvious, the increasingly prominent contradiction between supply and demand, makes the insufficiency of printing enterprise order, seek order and a breakthrough in business as a printing enterprise top priority, and network printing, as a kind of improved printing enterprise marketing performance and means of improving operation efficiency, is a major concern.
Network printing business has two modes: one kind is provided by the printing electricity standard templates and files, such as image template, die-cutting, bronzing, name card template, poster template specification, after print-on-demand and on-demand printing file, in the end by the customer online self-service, completing the process of production, confirm and submit orders, electrical contractor is responsible for the production of finished products and delivery logistics.Characterized by printing electricity saving manpower and communication cost, cash collection is fast, don't need to be done for each file by professional inspection, adjustment and color management, and thus can provide printing services at lower costs and prices, realize the online order, offline services.May printing electricity traders and customers have never met before, but the highest efficiency, product quality can be recognized.
Is another customers order requirements and print files, but be a large number of printing copy, need customers proofing confirmed again and again.This is suitable for the demand is higher, batch larger traditional printing products.Using the Internet to provide customers with the file transfer, storage and management, place orders at any time 24 hours service, be the result of customer expectations and controllable "internal printing plant".
Network printing itself is marketing category, is in the service of the printing enterprise business operations, so you need to several stages of development.
1. According to customer needs and enterprise competence status to determine the main direction, because of printing enterprise engaged in the printing business, will determine the scope of business and customers, equipped with corresponding resources, if it is to do the image, then with customers and business sources, such as every industry customer characteristics of B2C business is different, the image most of customers is the final consumer, need from a large number of customers in the sample space to find customers, such as electricity, if the user traffic portal and platforms, or has a strong regional distribution ability and cost advantage, or channels to find customers from professional image, this kind of electricity image print RGB source of business and industry background of electricity ShangChengGong higher chances;Create customer demand or from the new business, this kind of electricity industry trends to grasp ability strong,This requires investors consider input and output ratio of high and low compared with competitors, to determine whether to enter and how to enter the specific market segment.
2. Determine the business model for online orders, offline services, network printing and how to gradually separate the existing business.Before printing companies in the network printing, basic it is have a certain customer base, price and service is carried out in accordance with the traditional business mode, but the network printing if ZouGe version, will mean lower prices, attracting new business, so often a lot of us version of the company's traditional offline order and online network version of the companies to do business is to separate the two, the traditional offline order service by professional team, the technique of artificial and cost is higher, and the online version of the business more is to rely on automation, customer self-service.This also gradually polarized in printing, large printing quality requirements go offline services, small print runs of the trend of the ordinary quality online self-service.Too large print runs high quality ZouGe version?From printing companies on the internal process has been a lot of printing to puzzle, but the page request is higher, thus the cost is high also, this is lead to the same network printing, the quality and printing requirements led to the business model also varies.
3. The flexible change.Different network printing development stage, the need to adjust to different methods of product and customer service strategies.Network printing is not printing enterprise lifeline, but disruptive innovation.Requires a huge time and energy, also need to really understand the marketing.In the boundless huge crowd, find out the need of network printing enterprises, and can let these companies come to their website last order, is absolutely high IQ eq.Often printing enterprise decision-makers might on the one hand, ability is outstanding, such as technical, business or operations, but electricity production to marketing, operations, three aspects are strong and can carve out the prospective, this requires printing enterprise decision-makers comprehensive ability is extremely strong, can in the different stages of electricity situation, make the correct predictions decisions to promote internal and external strategy shift, adapt to the development of network printing faster pace.Consider China network printing has its particularity, need to imitate the innovation.The success of network printing, is to find those with continual orders for customers and get their approval.
(Gold Printing Group)
Book Printing
Printing in China
Notebooks Printing
Printing in China
Wednesday, December 25, 2013
Tuesday, December 24, 2013
Three big questions lead to tobacco package limited water-based gravure printing ink application
Although a growing number of cigarette package printing enterprise begin to pay close attention to water-based ink, water-based ink application in the cigarette packet gravure has some improvement, but the current water-based ink is mainly used in the printing quality is not high on low-grade cigarette package, application in high-grade cigarette package is not optimistic, and there are still a lot of cigarette package printing enterprise in water-based ink.So what exactly is the problem in tobacco package limited water-based gravure printing ink application?
Problem a: ink performance is still insufficient
Overall, some properties of water-based ink temporarily cannot rival solvent-based inks, the printing effect and also exists certain gaps when compared with solvent ink, it is lead to cigarette package printing enterprise to do not have a high level of water-based ink to accept one of the main reasons.
First is dry, water-based ink with water as the main solvent, and the latent heat of evaporation of water, at room temperature volatilizes slower, so its flow property, adhesion, gloss is a solvent ink is less, easy to produce printing quality problem;Followed by solubility, water-based ink solubility depends on the solubility and dry between emulsion and paste with good or bad, in production requires constant stirring, and different brands of water-based ink, its safe storage period, more than safe storage period of water-based ink is easy to produce precipitation or stratification, even mixing is not too big effect, at this time there will be inevitable knife line fault, even more serious.
In addition, the current standard has some flaws, not enough attention and insufficient knowledge of water-based ink in some performance.In GB/T26395-2011 "standard of gravure ink, water-based tobacco package, for example, part of the standard of water-based gravure ink expression can still see the shadow of the alcohol water-based gravure ink, and not to ban list outside but must add additive substance has a definite limited addition, away from the real water soluble or water-based ink standard is still some distance.If the new standards of organic solvent can be banned limit to access system, namely material shall use rules, for the application of water-based ink in cigarette packet gravure plays a big role.
Problem two: need to adjust the production process
In cigarette packet gravure, if change the original use of solvent-based inks to water-based ink, must also be in several aspects, such as process parameters, equipment structure adjustment and improvement, otherwise will influence the printing effect.This not only need to ink materials production enterprises and actively cooperate with supplier, specification and skills to the operation of the operating personnel also have higher requirements.
For example, as a result of water-based resin used in water-based ink drying is irreversible, if still adopts traditional pour "diamond" shape mesh point of carving gravure, longer duration of use, dry solid ink at the bottom of the net hole will cause plugging, resulting in lack of ink transfer, thus influence the consistency of printing color.To this, on the one hand, it is necessary to convert the square mesh point laser carving gravure;Requirements, on the other hand, operators must be timely and thorough cleaning gravure, or drying after the whole version of the roll will be scrapped.
In addition, in order to make up for the inadequacy of water-based ink in a dry sex, also need to transform existing gravure press drying device, or increase the dry power of the drying device, or without altering the gravure press drying power, by changing the air volume, wind speed of drying device to improve the drying capacity.
Question 3: cost concerns
With the development of the tobacco industry to the activities of the tobacco companies began to strictly control the cigarette package cost, making tobacco package prices fall sharply, even led to a price trend.At the same time, raw material and energy prices are rising, labor costs continue to rise, makes the cigarette package printing enterprise profits continuously diluted, cigarette package printing enterprise in terms of cost considerations and therefore extremely sensitive and careful.
In the context of the current situation, cigarette packet gravure using water-based ink is higher than the cost of using solvent ink.On the one hand, water-based ink water-based resin as the link, the purchase price is much higher than ordinary solvents;On the other hand, in order to adapt to the water-based ink printing characteristics, energy consumption in production, equipment modification, etc also need to do some more or less capital investment.Therefore, for those who are not involved in the field of water-based ink cigarette package printing enterprise, to some extent, this will increase their concerns.
(Gold Printing Group)
Book Printing
Printing in China
Notebooks Printing
Printing in China
Problem a: ink performance is still insufficient
Overall, some properties of water-based ink temporarily cannot rival solvent-based inks, the printing effect and also exists certain gaps when compared with solvent ink, it is lead to cigarette package printing enterprise to do not have a high level of water-based ink to accept one of the main reasons.
First is dry, water-based ink with water as the main solvent, and the latent heat of evaporation of water, at room temperature volatilizes slower, so its flow property, adhesion, gloss is a solvent ink is less, easy to produce printing quality problem;Followed by solubility, water-based ink solubility depends on the solubility and dry between emulsion and paste with good or bad, in production requires constant stirring, and different brands of water-based ink, its safe storage period, more than safe storage period of water-based ink is easy to produce precipitation or stratification, even mixing is not too big effect, at this time there will be inevitable knife line fault, even more serious.
In addition, the current standard has some flaws, not enough attention and insufficient knowledge of water-based ink in some performance.In GB/T26395-2011 "standard of gravure ink, water-based tobacco package, for example, part of the standard of water-based gravure ink expression can still see the shadow of the alcohol water-based gravure ink, and not to ban list outside but must add additive substance has a definite limited addition, away from the real water soluble or water-based ink standard is still some distance.If the new standards of organic solvent can be banned limit to access system, namely material shall use rules, for the application of water-based ink in cigarette packet gravure plays a big role.
Problem two: need to adjust the production process
In cigarette packet gravure, if change the original use of solvent-based inks to water-based ink, must also be in several aspects, such as process parameters, equipment structure adjustment and improvement, otherwise will influence the printing effect.This not only need to ink materials production enterprises and actively cooperate with supplier, specification and skills to the operation of the operating personnel also have higher requirements.
For example, as a result of water-based resin used in water-based ink drying is irreversible, if still adopts traditional pour "diamond" shape mesh point of carving gravure, longer duration of use, dry solid ink at the bottom of the net hole will cause plugging, resulting in lack of ink transfer, thus influence the consistency of printing color.To this, on the one hand, it is necessary to convert the square mesh point laser carving gravure;Requirements, on the other hand, operators must be timely and thorough cleaning gravure, or drying after the whole version of the roll will be scrapped.
In addition, in order to make up for the inadequacy of water-based ink in a dry sex, also need to transform existing gravure press drying device, or increase the dry power of the drying device, or without altering the gravure press drying power, by changing the air volume, wind speed of drying device to improve the drying capacity.
Question 3: cost concerns
With the development of the tobacco industry to the activities of the tobacco companies began to strictly control the cigarette package cost, making tobacco package prices fall sharply, even led to a price trend.At the same time, raw material and energy prices are rising, labor costs continue to rise, makes the cigarette package printing enterprise profits continuously diluted, cigarette package printing enterprise in terms of cost considerations and therefore extremely sensitive and careful.
In the context of the current situation, cigarette packet gravure using water-based ink is higher than the cost of using solvent ink.On the one hand, water-based ink water-based resin as the link, the purchase price is much higher than ordinary solvents;On the other hand, in order to adapt to the water-based ink printing characteristics, energy consumption in production, equipment modification, etc also need to do some more or less capital investment.Therefore, for those who are not involved in the field of water-based ink cigarette package printing enterprise, to some extent, this will increase their concerns.
(Gold Printing Group)
Book Printing
Printing in China
Notebooks Printing
Printing in China
Monday, December 23, 2013
Each big brands compete for southeast Asian packaging and printing ink market
http://www.printing-in-china.cn/shownews.asp?id=2462
Southeast Asian countries has maintained a stable economic growth, and with the change of the market expansion and eating habits, consumer market in the region overall growth state, especially the market demand for packaging gravure printing ink is growing.
From the demand for packaging printing ink and offset printing ink, China and India are the most growth potential of the two markets.The two countries' the market is growing, consumer lifestyle also happening the great change, they the strong demand for packaging products to promote the growth of the Chinese and Indian markets.In addition to the two countries, other asia-pacific countries also has a very attractive.
Each big brand ink with Asian market
Toyo ink company localization in vigorously promoting gravure printing ink production at the same time, continue to develop and launch new products, to meet the needs of customers in southeast Asia.In addition, in order to coordinate the development of their strategy, toyo ink company at the end of 2012 also established new gravure printing ink factory in Vietnam and India, and plans to expand the gravure printing ink business to Indonesia and other southeast Asian countries.Toyo ink 2012, the company also set up joint venture with Chinese and Indian companies paint company, in order for the local and overseas customer to provide cost-effective organic pigments.
ChengWeiKe company established the new mixed color center in the Philippines and Vietnam, which will increase in the total number of factories in the Asia Pacific region, 26, and closer to the distance between the customers in southeast Asia.Almost all the big international ink manufacturers set up a branch in the asia-pacific region.In global sales of more than $90 million in 20 large ink manufacturers, there are six companies headquarters are located in Japan, and these big companies all have a certain scale production base in Asia Pacific.There are 3 companies based in China, they are yip's ink co., LTD., xiang chuan ink co., LTD., and le tong chemical co., LTD.
Other ink industry leader in the asia-pacific region is quite active.Such as rich and ChengWeiKe per group company in the Asia Pacific branch was established, and paint, printing ink group will mainly focus on the India market, and in 2005 acquired famous meters high ink manufacturers ink company in India.Despite the economic situation is less, but with the development of the printing industry in the asia-pacific region, the Japanese companies such as sakata inks are still achieved sales growth in 2012.Due to the influence of European debt crisis, there has been no strong growth for the asia-pacific region's economic, but developing countries, the demand for printing continues to grow, especially in the packaging and printing and packaging printing ink market.In front of the Asia Pacific market full of business opportunities, ink manufacturers are hoping through expanding capacity, increase the coverage and develop new products to attract more customers.As for China, although the government has published a series of restrictions, the competition between local suppliers is fierce, but the market is still very strong demand for ink products, while India ink to the development of the Middle East and Africa market makers, has a unique strategic position.
UV ink development potential is big
Except for gravure printing ink is bullish on the prospect of UV ink in the asia-pacific region growth potential is very big.A lot of ink manufacturers are said to develop cost-effective UV ink products, so that in this full of hope to win more market share in the market.And on the product development direction, for printing enterprises to save more energy of high sensitivity to UV ink will become the focus of attention.
As developing countries increasingly attention to environmental protection problems, especially in China and other countries introduced stricter environmental regulations, environmentally friendly printing ink market demand will grow further.Does not contain sheet-fed printing ink, high sensitivity of UV ink, water-based ink jet ink and water-based gravure printing ink for major companies such as open emerging Asia Pacific markets products provide a solid guarantee.
（Gold Printing Group）
Book Printing
Printing in China
Notebooks Printing
Printing in China
Southeast Asian countries has maintained a stable economic growth, and with the change of the market expansion and eating habits, consumer market in the region overall growth state, especially the market demand for packaging gravure printing ink is growing.
From the demand for packaging printing ink and offset printing ink, China and India are the most growth potential of the two markets.The two countries' the market is growing, consumer lifestyle also happening the great change, they the strong demand for packaging products to promote the growth of the Chinese and Indian markets.In addition to the two countries, other asia-pacific countries also has a very attractive.
Each big brand ink with Asian market
Toyo ink company localization in vigorously promoting gravure printing ink production at the same time, continue to develop and launch new products, to meet the needs of customers in southeast Asia.In addition, in order to coordinate the development of their strategy, toyo ink company at the end of 2012 also established new gravure printing ink factory in Vietnam and India, and plans to expand the gravure printing ink business to Indonesia and other southeast Asian countries.Toyo ink 2012, the company also set up joint venture with Chinese and Indian companies paint company, in order for the local and overseas customer to provide cost-effective organic pigments.
ChengWeiKe company established the new mixed color center in the Philippines and Vietnam, which will increase in the total number of factories in the Asia Pacific region, 26, and closer to the distance between the customers in southeast Asia.Almost all the big international ink manufacturers set up a branch in the asia-pacific region.In global sales of more than $90 million in 20 large ink manufacturers, there are six companies headquarters are located in Japan, and these big companies all have a certain scale production base in Asia Pacific.There are 3 companies based in China, they are yip's ink co., LTD., xiang chuan ink co., LTD., and le tong chemical co., LTD.
Other ink industry leader in the asia-pacific region is quite active.Such as rich and ChengWeiKe per group company in the Asia Pacific branch was established, and paint, printing ink group will mainly focus on the India market, and in 2005 acquired famous meters high ink manufacturers ink company in India.Despite the economic situation is less, but with the development of the printing industry in the asia-pacific region, the Japanese companies such as sakata inks are still achieved sales growth in 2012.Due to the influence of European debt crisis, there has been no strong growth for the asia-pacific region's economic, but developing countries, the demand for printing continues to grow, especially in the packaging and printing and packaging printing ink market.In front of the Asia Pacific market full of business opportunities, ink manufacturers are hoping through expanding capacity, increase the coverage and develop new products to attract more customers.As for China, although the government has published a series of restrictions, the competition between local suppliers is fierce, but the market is still very strong demand for ink products, while India ink to the development of the Middle East and Africa market makers, has a unique strategic position.
UV ink development potential is big
Except for gravure printing ink is bullish on the prospect of UV ink in the asia-pacific region growth potential is very big.A lot of ink manufacturers are said to develop cost-effective UV ink products, so that in this full of hope to win more market share in the market.And on the product development direction, for printing enterprises to save more energy of high sensitivity to UV ink will become the focus of attention.
As developing countries increasingly attention to environmental protection problems, especially in China and other countries introduced stricter environmental regulations, environmentally friendly printing ink market demand will grow further.Does not contain sheet-fed printing ink, high sensitivity of UV ink, water-based ink jet ink and water-based gravure printing ink for major companies such as open emerging Asia Pacific markets products provide a solid guarantee.
（Gold Printing Group）
Book Printing
Printing in China
Notebooks Printing
Printing in China
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