Order due to the printing volume growth is reduced, the centralized trend is obvious, the increasingly prominent contradiction between supply and demand, makes the insufficiency of printing enterprise order, seek order and a breakthrough in business as a printing enterprise top priority, and network printing, as a kind of improved printing enterprise marketing performance and means of improving operation efficiency, is a major concern.
Network printing business has two modes: one kind is provided by the printing electricity standard templates and files, such as image template, die-cutting, bronzing, name card template, poster template specification, after print-on-demand and on-demand printing file, in the end by the customer online self-service, completing the process of production, confirm and submit orders, electrical contractor is responsible for the production of finished products and delivery logistics.Characterized by printing electricity saving manpower and communication cost, cash collection is fast, don't need to be done for each file by professional inspection, adjustment and color management, and thus can provide printing services at lower costs and prices, realize the online order, offline services.May printing electricity traders and customers have never met before, but the highest efficiency, product quality can be recognized.
Is another customers order requirements and print files, but be a large number of printing copy, need customers proofing confirmed again and again.This is suitable for the demand is higher, batch larger traditional printing products.Using the Internet to provide customers with the file transfer, storage and management, place orders at any time 24 hours service, be the result of customer expectations and controllable "internal printing plant".
Network printing itself is marketing category, is in the service of the printing enterprise business operations, so you need to several stages of development.
1. According to customer needs and enterprise competence status to determine the main direction, because of printing enterprise engaged in the printing business, will determine the scope of business and customers, equipped with corresponding resources, if it is to do the image, then with customers and business sources, such as every industry customer characteristics of B2C business is different, the image most of customers is the final consumer, need from a large number of customers in the sample space to find customers, such as electricity, if the user traffic portal and platforms, or has a strong regional distribution ability and cost advantage, or channels to find customers from professional image, this kind of electricity image print RGB source of business and industry background of electricity ShangChengGong higher chances;Create customer demand or from the new business, this kind of electricity industry trends to grasp ability strong,This requires investors consider input and output ratio of high and low compared with competitors, to determine whether to enter and how to enter the specific market segment.
2. Determine the business model for online orders, offline services, network printing and how to gradually separate the existing business.Before printing companies in the network printing, basic it is have a certain customer base, price and service is carried out in accordance with the traditional business mode, but the network printing if ZouGe version, will mean lower prices, attracting new business, so often a lot of us version of the company's traditional offline order and online network version of the companies to do business is to separate the two, the traditional offline order service by professional team, the technique of artificial and cost is higher, and the online version of the business more is to rely on automation, customer self-service.This also gradually polarized in printing, large printing quality requirements go offline services, small print runs of the trend of the ordinary quality online self-service.Too large print runs high quality ZouGe version?From printing companies on the internal process has been a lot of printing to puzzle, but the page request is higher, thus the cost is high also, this is lead to the same network printing, the quality and printing requirements led to the business model also varies.
3. The flexible change.Different network printing development stage, the need to adjust to different methods of product and customer service strategies.Network printing is not printing enterprise lifeline, but disruptive innovation.Requires a huge time and energy, also need to really understand the marketing.In the boundless huge crowd, find out the need of network printing enterprises, and can let these companies come to their website last order, is absolutely high IQ eq.Often printing enterprise decision-makers might on the one hand, ability is outstanding, such as technical, business or operations, but electricity production to marketing, operations, three aspects are strong and can carve out the prospective, this requires printing enterprise decision-makers comprehensive ability is extremely strong, can in the different stages of electricity situation, make the correct predictions decisions to promote internal and external strategy shift, adapt to the development of network printing faster pace.Consider China network printing has its particularity, need to imitate the innovation.The success of network printing, is to find those with continual orders for customers and get their approval.
(Gold Printing Group)
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Printing in China
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