Printing professionals to Ipex2014 "medicine" - Printing in China | Book Printing

http://www.printing-in-china.cn/shownews.asp?id=2289
So far, global group, komori, Heidelberg, guanhua, family, landa, Canon, HP, agfa, kodak, xerox well-known manufacturers have announced exit Ipex2014 industries such as printing, this makes the global printing industry manufacturers and the audience on the Ipex initial expectations. Recently, the printing industry celebrities SophieMatthews - Paul and LaurelBrunner respectively according to Ipex2014 current diagnosis and prescribe the "disease" of the "medicine".
SophieMatthews - Dr Paul: the situation seems not very optimistic
Some may seem a bit like away from the "ship", but a rational analysis of the need to carefully consider these opt-out Ipex2014 reasons. Unfortunately, Ipex2014 the hold time is the world's printing industry is faced with difficulties. Exhibition held by Birmingham also moved to the London equipment transportation is not very convenient.
But hidden in the Ipex failed to seize big exhibition opportunities behind is nothing can lasts forever. Industry and market demand is undergoing a new round of reshuffle, believe that we all witnessed the rapid development in the field of digital printing. This requires some targeted strong exhibition activities, thus gradually broken cover all before printing the mainstream in the field of exhibition "big cake".
For printing industry and related industries, Ipex is always involved in all areas of the printing industry products will show you, can with the printing industry event drew almost comparable. In the field of digital wide format, Ipex and drew bardo could not like European international exhibition of digital printing (Fespa) or Britain banners and figures show that plays a decisive role. But more than a decade, the major exhibition theme has been around all areas of the printing industry products.
Due to the numerous manufacturers publish cancel participation plan before news reports, Ipex exhibition group is currently the organizer the rich man in a very embarrassing situation. Sadly the many manufacturers began to no longer bring international exhibition activities as its main market. Communicate with customers in different ways, many have started to take less time consumption, lower cost of customer communication activity rather than a lasted for several weeks.
Dr. Brunner: emergency remedial action is required
Go or stay? After the Canon announced the exit Ipex2014 phase will this is a problem that many exhibitors are considering signing up. Indeed, Ipex management team in the message has not made any substantial move since gust, the following is the author put forward some Suggestions:
Reduced cost of participation, attract small printing industry exhibition company;
, encourage the size slightly bigger businesses to their customers to attend the Ipex;
Reduce profit targets, the exhibition, the organizer apportion fees;
1 million pounds of customer plan before, cancel;
Will be 1 million pounds, funding for the global industry association publications propaganda;
, to have a physical exhibition for exhibitors to get even more vendors;
, is the printing industry to bring the most advanced idea, promote many facets of the printing industry;
Will improve the enterprise performance and sustainable environmental protection as the first item of the Ipex agenda;
All over the world, by printing and packaging industry association cooperation, stimulate the participation of visitors need;
, pioneering opening image printing art industry professional workshops and job fairs.
If the rich man's not consistent with the Ipex2014 tightly, the end result will be destructive. If the Ipex can take strong measures to make up for the short version, the exhibition also may have obvious effect. (Gold Printing Group)
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