http://www.labelprinting.cc/shownews.asp?id=1760
Recently one or two years, label printing and equipment manufacturing enterprise has become a new, absorb all kinds of printing, printing technology after long, and gradually formed a relatively independent system, in order to adapt to the label application fields of diversified development.
A new concept, label printing
At present, the label products rich in content, mainly including: the non-drying label, namely with labels, paper, etc. The narrow sense that label printing is only stickers and other self-adhesive label. This kind of understanding has limited product development direction. And now, the new concept of label printing from narrow roll to roll printing, to contain convex cover, offset, gravure, screen printing and soft printing, but also realize the stick mark automation, high speed.
Second, the label printing technology present situation
Chinese label printing market recently formed climate, in the label design, printing, printing equipment, etc are relatively weak, and present development imbalance.
1, printing enterprise small and scattered
Label printing enterprise small-scale, decentralized investment situation, lead to label market in the technology, price, service appeared disordered situation. At present Chinese label printing enterprise can be divided into two kinds: one kind is large label printers, specialization, with round pressure round printing mode is given priority to, customers are mainly in daily chemical industry, cry lubricating oil, edible oil and other large-scale production enterprise, the long version of the product is more, the quality requirements higher; Another kind is small and medium-sized label printers, with traditional flat flat printing mode is given priority to, our customers are mainly distributed in the electronics industry, industrial manufacturing and other fields, production is not big, but the types, specifications more.
2, prepress technology is weak
Letterpress printing equipment (label printing machine) is currently the main label printing, but China's domestic to relief prepress processing technology attention degree is not enough, letterpress printing color point is still a headache. In foreign countries, relief of prepress processing and output have professional software, and China's domestic seldom introduction and application. China's domestic label printing of prepress production mainly depends on the offset printing production way, but letterpress network increases, the line Angle and offset completely different, copy offset can't real reduction manuscript.
3, technical level differences
The earliest professional label printing from tianjin, Shanghai, etc in China, mainly round flatten letterpress equipment is given priority to. The 1990 s, China's Taiwan and Hong Kong SAR in printing enterprise in the pearl river delta and Shanghai, jiangsu and zhejiang area investment, built a batch of specialized label printing enterprise, not only bring the advanced equipment and technology experience, but also to train a large number of technical personnel, leads the trend in the field of label printing technology. And the Chinese mainland label printing is nearly two or three years to rise, the technical level is not high, with the reference of advanced experience and technology is given priority to.
4, the lack of industry organization
Along with the market to label products demand increases, the label industry market competition also grew. But due to the lack of label industry trade organizations, such as the industry technology association coordination, causing the industry within information circulation impeded, hindered the label printing technology and equipment development.
5, printing traditional ideas
In Europe and America region, soft printing in tag application is very wide, and China's label pay attention to beautiful design, colour is gorgeous, so it is difficult to accept soft printing way, still with letterpress printing traditional way is given priority to. Together with soft printing speed is higher, suitable for mass printing, label printing in China and most of the small batch. Soft printing way more is not practical. In addition, and label printing process related printing materials and printing ink and process of supporting the market still need to continue to improve. China's domestic label printing enterprise for soft printing technology, before printing plate-making technology are not familiar with, even if bought soft printing production line, also because of the lack of knowledge of plate making, material supply is not enough, make its use and promotion affected. (Gold Printing Group)
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